Journalism and PR: Different or the same?
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It has been a dilemma to me, what is the interface and friction in between PR and Journalism.
Are journalists and PR professionals reallly 'kindred spirits'? or are 'enermy'?
Some people say, they do the same job, though PR one is kind of "journalism in reverse"(minimising and suppressing bad news which journalist wants to accentuate). They are more simillar than we realise and that they should all work together as a big happy familly..Ironically most PR professionals started out as journalists.
However, some think it is nonsense. PR is insidious and sneaky whereas journalism, by the nature of their work, try to look into what is really going on, and if possible find the areas that the PR practictioner wants to hide.
I'm struggling to reach a conclusion of these conflicting opposition more precisely. So far, what i've found is that both sides tend to like to drink a lot!
